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2014 Good Business Report


Welcome to the 2014 Good Business Report.

Being a modern, progressive burger company starts with making every customer visit simple, easy and enjoyable. It also means supporting—and leading—meaningful change our customers notice across our industry, our value chain and the communities we serve.

Driven by what customers expect of McDonald’s, we’re refocusing our business and moving with a faster cadence of action. Our commitment to bolder decision-making, customer-centric innovation and renewed emphasis on the fundamentals extends to our sustainability efforts. We’re making progress on those things that matter most to our customers, business and society.

We recognize that lasting change starts with partnerships. We’re taking bigger, bolder steps with our global network of franchisees, suppliers and employees. Our franchisees’ efforts to operate greener restaurants and support their local communities drive our environmental goals and reflect our culture of giving back. Our suppliers’ insights and innovation underpin our work to source our food and packaging sustainably. Our company has been partnering with respected organizations for years – and as founders of the Global Roundtable for Sustainable Beef, we’re developing globally accepted criteria for sustainable beef.

At the same time, we’re championing simplicity and efficiency at every level — from resource efficiency in the supply chain to environmental efficiency in the restaurants. We’re managing energy use, recycling waste and conserving water to build our brand and drive the business.

Thank you for your interest and for your contributions to our sustainability progress. I look forward to the work we’ll do together in the coming year.


Steve Easterbrook

President & CEO, McDonald's Corporation


Shared Value, Strong Business

During 2014, we made progress on a number of our sustainability goals in the midst of significant changes and challenges within our company. I’m proud of our achievements in a number of areas that build shared value for our business and the world at large.

I also recognize that while our Global Sustainability Framework is a valuable starting point, it is not a final destination. Going forward, it’s imperative that we continue to embed sustainability into the core of our business and engage both our internal and external stakeholders in meaningful dialogue on our sustainability priorities and performance.

In 2015, we are focused on continuing momentum in our areas of strength, and engaging consumers on important sustainability issues. At the same time, we are taking a fresh look at our Global Sustainability Framework to ensure both our focus areas and goals represent optimal opportunities for growing our business while making a positive difference in society. As always, we are committed to sharing our performance and challenges in a comprehensive and transparent manner, and will continue to do so through our ongoing reporting and broader communications efforts.


Francesca DeBiase

Chief Supply Chain and Sustainability Officer
McDonald’s Corporation


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