Whether it’s a quick breakfast, lunch on the go or dinner with the kids, customers come to McDonald’s for quality food at a great value. Our goal is to continuously improve our classic offerings and increase the number and variety of new options that deliver the great taste and balance our customers seek.
In addition to an evolving array of menu items, we also offer many ways for customers to learn about the nutrition information of our food. We pay particular attention to our offerings for children and how we communicate about them to both kids and their parents.
There continues to be concern about obesity rates and related risks to human well-being among consumers, governments, NGOs, and health and nutrition experts. We take these issues seriously and are working to do what we can to positively influence the situation. We know we cannot address this problem alone, but we are committed to being part of the solution.
With guidance from our Global Advisory Council (GAC), we continue to evolve our overall approach, while supporting our individual markets in meeting the specific needs and requirements of their local cultures and governments. Since 2004, the GAC has provided McDonald’s guidance on key areas such as global nutrition labeling, McDonald’s “What I Eat, What I Do” children’s well-being platform, the development of internal metrics to gauge our progress, and approaches for motivating children to eat more fruits and vegetables.