It tastes great, it’s offered at a fair price, and it’s a leadership example of sustainable sourcing. If we had to pick a single product for which we have made great strides towards assuring the sustainability of our supply over the last several years, it would be the Filet-O-Fish. It’s simply proof positive that a sustainable approach is not just the right thing to do, but the right thing to do for our business.
Over the past 10 years, McDonald’s commitment to sustainable sourcing has been best exemplified by our global Sustainable Fisheries program. We have global purchasing standards and perform annual assessments of all suppliers by the Sustainable Fisheries Partnership (SFP). As a result, 99% of our fish worldwide currently comes from Marine Stewardship Council (MSC)-certified fisheries.
With our long-standing global standards and support of continuous improvement in the industry, in October of 2011, McDonald’s Europe elected to certify its 7,000 restaurants to the MSC Chain of Custody traceability standard. The almost 100 million Filet-O-Fish portion served in Europe now bear the MSC-certified label.
McDonald's Europe Sustainable Fisheries Program
In recognition of its ten year commitment to sustainable fishing practices, McDonald’s USA, this year, became the first US restaurant chain to adopt the Marine Stewardship Council’s blue ecolabel on its fish packaging in restaurants nationwide. [Download Press Release]
As one of the largest single buyers of fish in the US, McDonald’s scale will help assure that growing seafood demands are balanced with MSC’s responsible sourcing practices to maintain the health and sustainability of fish stocks for the future. Sustainable fish sourcing is part of McDonald’s broader commitment to sustainable sourcing and 100 percent of all fish sold in its US restaurants has been certified sustainable.
Under the MSC certification program, these fisheries have been assessed by independent scientists against three core principles: the health of the fish stock, the impact of the fishery on the ecosystem and the management system that oversees the fishery.
The MSC certification program represents the latest step in McDonald’s decade-long collaboration with suppliers to improve sustainable fishing practices throughout our supply chain.