Coffee with No Bitter Aftertaste - Valuing the Beans
Consumer preferences for coffee vary from market to market, so the approaches used to ensure sustainable coffee differ. Our standard approach is to work with our suppliers to balance sustainability impacts and other considerations. Some recent highlights in our work on sustainable coffee include:
Asia Pacific, Middle East & Africa (APMEA) - McDonald’s Australia and New Zealand moved their entire hot coffee supply to Rainforest Alliance Certified™ sources between May 2008 and May 2009. A U.S.-based global nonprofit, the Rainforest Alliance, works with local partners to ensure that certified farms meet specific, independent and verifiable standards of production, including protecting the environment, the rights and welfare of workers and the interests of coffee-growing communities.
Europe - In January 2007, McDonald's UK became the first major retailer in the United Kingdom to source 100% of its coffee beans from Rainforest Alliance-certified farms. This approach was expanded across all of our European markets during the course of 2007. Since then, all 39 countries in Europe serve premium, freshly ground coffee from certified sustainable sources (e.g. Rainforest Alliance, Utz Certified-Good Inside) in their restaurants. Only farms that meet specific standards balancing all aspects of production--including protecting the environment, the rights and welfare of workers and the interests of coffee-growing communities--are certified.
U.S. – McDonald’s USA has engaged its roasters and importers to gain greater transparency into how its coffee is sourced, and has begun a dialogue with coffee industry organizations to assess their ability to partner with our suppliers to deliver certified sustainable coffee that meets our U.S. specifications.