Committed to Communicating in a Clear and Responsible Manner

First and foremost, we are committed to communicating responsibly. And second, we want to use our brand to make a difference. For many years, our global marketing guidelines have helped ensure that our advertising and marketing is clear, appropriate and that it addresses age-appropriate communications to children.

In 2008, we strengthened our position through enhancements to our Children’s Global Marketing Guidelines, which further unified our System around a common set of principles for marketing to children. Ultimately, they will further improve our strategic framework and guidance to the McDonald’s System so that our performance in responsible marketing practices to children continues to improve.