McDonald’s France

Being Children’s Favorite Restaurant Gives Us Responsibilities

In 2007, McDonald’s France launched a comprehensive set of commitments that epitomize a holistic approach to children’s well-being. Building on best practices from France and other parts of the McDonald’s System, these four commitments establish a concrete framework designed to guide McDonald’s France in their interaction with children, their families and the world at large.

• Quality and safety – This is the first priority across all McDonald’s markets and in every McDonald’s restaurant. McDonald’s France is committed to upholding quality and safety standards and pursuing additional policies and procedures to ensure the safety and quality of McDonald’s products for all consumers.
  


• Happy Meal choice – Adjusting to the taste preferences and dietary needs of consumers is an ongoing priority for the entire McDonald’s System. Choice in Happy Meals is especially important. McDonald’s France Happy Meals offer a choice of meat, fish, vegetables, mineral water, dairy products and fruits.
  


• Responsible marketing – In addition to McDonald’s France’s continued encouragement of children to engage in sport, it is soliciting the help of the very popular “Happy” character to promote the consumption of fruits and vegetables.
  


• Environmental responsibility – Preserving the environment is a priority for the entire McDonald’s System. McDonald’s France continues to make enhancements in all aspects of its operations to minimize environmental impacts. For example, in many French restaurants, used cooking oil is transformed into biodiesel and used in McDonald’s delivery fleet. And environmental education programs designed to help children understand how they can minimize their impacts are currently under development.