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McDonald's Children's Marketing Global Guidelines:

  1. Communicate to children balanced food choices that fit within a child's nutritional needs.

  2. Use our licensed characters and properties to encourage activity and balanced food choices for children to make food, such as fruit and vegetables, fun to eat.

  3. Promote to children positive messages that support their well-being, body, mind and spirit.

  4. Provide nutrition information for our food to help parents and families make informed food choices.

  5. Engage the support of subject matter experts and informed third parties to help guide our efforts for children and families worldwide.

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