Measuring Our Progress

During McDonald’s more than 55 years in business, we have become one of the most recognized brands around the world. This success is both a privilege and a responsibility.

Being socially responsible is part of McDonald’s heritage – and we have a long record of leadership, action and partnering to create positive change. While we can’t be all things to all people, we know we can always do more. We will continue to use our size, scope and influence to make a positive difference for children, families and communities around the world. Doing so creates value for both our company and our stakeholders.

McDonald’s strives to make a difference by taking action in five key areas: nutrition and well-being, sustainable supply chain, environmental responsibility, employee experience and community. We work at the restaurant level, from reducing the use of energy and other resources to supporting the local community – and at the industry and market levels, from evolving our menu to address balance and choice to promoting the use of sustainable sourcing.

In these endeavors, we continue to listen to our customers and other stakeholders and to work with outside experts and all parts of our System to make tangible progress. Our actions are guided by our Values, and we hold ourselves to high standards of honesty, fairness and integrity.

Jim Skinner, CEO
McDonald’s Corporation