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2010_csr_886x162
Global Reporting Initiative

The Global Reporting Initiative (GRI) is an internationally acknowledged comprehensive framework for reporting on sustainability. We have cataloged our entire sustainability site, including the content in this report, using the Global Reporting Initiative (GRI) framework. To learn more about the GRI or the G3 guidelines check out the Global Reporting Initiative.

1.1 Statement from CEO Message from Jim Skinner
1.2 Description of key impacts, risks, and opportunities Introduction
Message from Jim Skinner
Nutrition and Well-Being Progress
Sustainable Supply Chain Progress
Environmental Responsibility Progress
Employee Experience Progress
Community Progress
Nutrition and Well-Being
Sustainable Supply Chain
Environmental Responsibility
Employee Experience
Community
Farm to Front Counter: Beef
Farm to Front Counter: Potatoes

Farm to Front Counter: Lettuce
Nutrition & Well-Being Goals
Sustainable Supply Chain Goals
Environmental Responsibility Goals
Employee Experience Goals
Community Goals
2.1-2.9 Organizational Profile McDonald's Annual Reports
2.10 Awards recieved during the reporting period Employee Experience
Energy Management Innovations
Environmental Responsibility: Proper Disposal
Green Building
Green Teams
3.1-3.11 Report Parameters Introduction
Message from Jim Skinner
Nutrition and Well-Being Progress
Sustainable Supply Chain Progress
Environmental Responsibility Progress
Employee Experience Progress
Community Progress
4.1 Governance Structure Board Committees & Charters
4.2 Whether the Chair of the highest governance body is also an executive officer Board of Directors
4.3 Number of members of the highest governance body that are independent Board of Directors
Standards on Director Independence
4.5 Linkage between compensation for members of the highest governance body, senior managers, and executives and the organization's performance Ownership Guidelines
Standards on Director Independence
Director Selection Process
4.6 Process in place for the highest governance body to ensure conflicts of interest are avoided Director Code of Conduct
4.7 Process for determining qualifications and expertise of members of the highest governance body for guiding the organization's strategy of economic, environmental, and social topics

Standards on Director Independence
Director Selection Process

4.8 Internally developed statements of mission or values, code of conduct, and principles relevant to economic, environmental, and social performance McDonald's Values
Standards of Business Conduct
Political Contributions Policy
Sustainable Supply Chain
Antibiotics Policy
Code of Conduct for Suppliers
Rainforest Protection
Animal Welfare Guiding Principles
Marketing Practices
Sustainable Land Management Commitment
Packaging Guidelines
4.9 Procedures of the highest governance body for overseeing the organization's identification and management of economic, environmental, and social performance McDonald's Corporate Responsibility Committee Charter
4.10 Process for evaluating the highest governance body's own performance Leadership in Development
4.12 Externally developed economic, environmental, and social charters, principles, or other initiatives to which the organization subscribes or endorses Marketing Practices
Sustainable Supply Chain
Farm to Front Counter: Beef
4.13 Memberships in associations
Sustainable Supply Chain
Farm to Front Counter
NGO Collaborating for Success
4.14 Stakeholder groups engaged Introduction
NGO Collaborations
Public Policy & Political Contributions
Nutrition & Well-Being
Sustainable Supply Chain
Environmental Responsibility
Where We Stand on Beef
Product Safety
Employee Welfare
Animal Welfare Council
Rainforest Protection
Sustainable Fisheries
Environmental Responsibility: Proper Disposal
Green Building
Green Teams
Farm to Front Counter: Beef
Farm to Front Counter: Potatoes

Farm to Front Counter: Lettuce
Sustainable Land Management Commitment
Packaging Guidelines
Best of Green
4.17 Key topics and concerns raised through stakeholder engagement and how organization has responded Where We Stand on Beef
Animal Welfare Council
NGO Collaborations
Nutrition & Well-Being
Sustainable Supply Chain
Environmental Responsibility
Product Safety
Rainforest Protection
Farm to Front Counter: Beef
Farm to Front Counter: Potatoes

Farm to Front Counter: Lettuce
Sustainable Land Management Commitment
Best of Green
  Economic  
  Disclosure of Management approach Message from Jim Skinner
McDonald's Values
Annual Reports
  Goals and performance Annual Reports
EC1 Direct economic value generated and distributed Community Progress Snapshot
EC2 Financial implications and other risks and opportunities for the organization's activities due to climate change Environmental Responsibility
  Environmental  
  Disclosure of Management approach Sustainable Supply Chain
Environmental Responsibility
Packaging and Waste
Green Building
Global Environmental Commitment
Sustainable Land Management Commitment
  Goals and Performance

Sustainable Supply Chain Progress
Environmental Responsibility Progress

Sustainable Supply Chain Goals
Environmental Responsibility Goals
Sustainable Supply Chain
Where We Stand on Beef
Sustainable Fisheries
Environmental Responsibility
Packaging and Waste
Green Teams

  Policy Global Environmental Commitment
Rainforest Protection
Sustainable Land Management Commitment
  Training and Awareness Best of Green
  Organizational Responsibilty Sustainable Supply Chain
Sustainable Land Management Commitment
  Monitoring and follow-up Sustainable Supply Chain Progress
Environmental Responsibility Progress
Sustainable Fisheries
Packaging and Waste
Sustainable Land Management Commitment
Environmental Responsibility
Farm to Front Counter: Beef
Farm to Front Counter: Potatoes

Farm to Front Counter: Lettuce
Sustainable Supply Chain Goals
Environmental Responsibility Goals
  Additional contextual information Coffee
Where We Stand on Beef
Marketing Practices
Green Building
Best of Green
EN1 Materials used by weight or volume Sustainable Supply Chain Progress
Sustainable Land Management Commitment
EN2 Percentage of materials used that are recycled input materials Sustainable Supply Chain Progress
EN3 Direct energy consumption by primary source Environmental Responsibility Progress
EN5 Energy saved due to conservation and efficiency improvements Best of Green
Energy Management Innovations
EN13 Habitats protected or restored Rainforest Protection
Sustainable Land Management Commitment
EN14 Strategies, current actions, and future plans for managing impacts on biodiversity Sustainable Supply Chain Progress
Environmental Responsibility Progress
Sustainable Land Management Commitment
Coffee
Sustainable Fisheries
Sustainable Supply Chain Goals
Environmental Responsibility Goals
Rainforest Protection
EN16 Total direct and indirect greenhouse gas emissions by weight Environmental Responsibility Progress
EN18 Initiatives to reduce greenhouse gas emissions and reductions achieved Environmental Responsibility Progress
Energy Management Innovations
Best of Green
EN26 Initiatives to mitigate environmental impacts of products and services and extent of impact mitigation Sustainable Supply Chain Progress
Environmental Responsibility Progress
Where We Stand on Beef
Coffee
Sustainable Fisheries
Energy Management Innovations
Packaging and Waste
Green Building
Green Teams
Environmental Responsibility
Sustainable Land Management Commitment
Sustainable Supply Chain
Farm to Front Counter: Beef
Farm to Front Counter: Potatoes

Farm to Front Counter: Lettuce
  Labor Practices & Decent Work  
  Disclosure on Management Approach Message from Jim Skinner
Standards of Business Conduct
Employee Experience
Inclusion & Diversity
Employment Value Proposition
Talent Management
  Goals and Performance Employee Experience Progress
Employee Experience
Employee Experience Goals
  Policy Standards of Business Conduct
Employee Experience
Employee Welfare
Code of Conduct for Suppliers
  Training and Awareness Inclusion & Diversity
  Monitoring and follow-up Employee Welfare
Employee Experience Progress
Employee Experience Goals
LA1 Total Workforce by employment type Annual Reports
LA3 Benefits provided to full-time employees that are not provided to temporary or part-time employees Employment Value Proposition
Employee Experience
LA11 Programs for skills management and lifelong learning Employment Value Proposition
Talent Management
Employee Experience
Employee Experience Progress
LA13 Composition of governance bodies and breakdown of employees per category according to gender Employee Experience Progress
  Human Rights  
  Disclosure of Management approach Standards of Business Conduct
Employee Welfare
Sustainable Supply Chain
  Goals and Performance Employee Experience Progress
Sustainable Supply Chain
Employee Welfare
  Policy Standards of Business Conduct
Code of Conduct for Suppliers
Sustainable Supply Chain
Employee Welfare
  Training and Awareness Standards of Business Conduct
Employee Welfare
Inclusion & Diversity
  Monitoring and follow-up Sustainable Supply Chain
  Society  
  Disclosure on Management Appraoch Standards of Business Conduct
Public Policy and Political Contributions Policy
McDonald's Values
  Policy Standards of Business Conduct
Political Contributions Policy
  Training and Awareness Standards of Business Conduct
  Monitoring and follow-up Standards of Business Conduct
Corporate Public Policy and Political Contributions Policy
  Additional contextual information Supplier Diversity
SO5 Public policy positions and participation in public policy development and lobbying Corporate Political Contributions Policy
SO6 Total value of financial and in-kind contributions to political parties, politicians, and related institutions Corporate Political Contributions Made in the U.S.
  Product Responsibility  
  Disclosure on Management approach Sustainable Supply Chain
Product Safety
Animal Welfare
Nutrition & Well-Being
Nutrition Information
Marketing Practices
Privacy Policy
  Goals and performance

Message from Jim Skinner
Nutrition and Well-Being Progress
Sustainable Supply Chain Progress
Environmental Responsibility Progress
Employee Experience Progress
Community Progress
Animal Welfare
Sustainable Fisheries
Sustainable Land Management Commitment
Nutrition & Well-Being
Nutrition & Well-Being Goals
Sustainable Supply Chain Goals

  Policy Product Safety
Marketing Practices
Nutrition & Well-Being
Privacy Policy
  Monitoring and follow-up Corporate Profile
Nutrition and Well-Being Progress
Sustainable Supply Chain Progress
Environmental Responsibility Progress
Employee Experience Progress
Community Progress
Product Safety
Animal Welfare: Facility Audits
  Additional contextual information Antibiotics 
Animal Cloning
Nutrition & Well-Being
PR1 Lifecycle stages in which health and safety impacts of products are assessed for improvement and percentage of significant product categories subject to such procedures Product Safety
PR3 Type of product information required by procedures and percentage of significant products subject to such requirements Nutrition Information
PR5 Practices related to customer satisfaction Corporate Profile
PR6 Programs for adherence to laws, standards, and voluntary codes related to marketing communications Marketing Practices