About This Report - Less is More.

As communication channels have changed, McDonald's has evolved the length and format of our corporate social responsibility (CSR) / sustainability reports. This year, we have moved to a shorter, more focused “scorecard” format that focuses on progress achieved in 2010-11. The 2011 Sustainability Scorecard is available to download in PDF format.

As in the past, we are primarily reporting on our top nine markets: Australia, Brazil, Canada, China, France, Germany, Japan, the United Kingdom and the United States. When talking about the McDonald’s “System,” we refer to our owner/ operators, suppliers and company employees around the world.

We have catalogued the content in this scorecard online, along with the rest of our Global Sustainability site, using the Global Reporting Initiative (GRI) framework. Visit our GRI Index.

From Here:

• Check out our latest activities in Our Focus Areas.
• Navigate our sustainability site with our GRI based index.
• Read the 2011 Message from Jim Skinner, the CEO of McDonald's Corporation.
• Check out the Sustainability Library for programs, policies, best practices, and past reports.