Feeding the Athletes

McDonald's continues a proud tradition at the Vancouver 2010 Olympic Winter Games

Finding themselves more than 4,000 miles from home, what did the 1968 U.S. Olympic Team miss the most? McDonald's!

It all started when McDonald's got word that the American athletes were craving our food. Since we didn't have restaurants in France yet, McDonald's airlifted enough hamburger patties, buns, pickles, ketchup, and mustard to Grenoble to feed the entire U.S. Olympic Team, beginning our 40-plus years of Olympic Games support.

Today, we're proud to be feeding the athletes and their spirits as the Official Restaurant of the Olympic Games for the eighth consecutive Games. In order to serve our fresh, quality food to the thousands of athletes, media and fans that have descended on Vancouver for the 2010 Winter Games, we've built two new McDonald's restaurants in the Olympic Villages in Vancouver and Whistler and one in the Main Media Center in Vancouver. They'll be staffed by none other than McDonald's Olympic Champion Crew, made up of more than 300 of our top-performing restaurant employees from across Canada.

In addition to a wide range of menu favorites and McCafé beverages, the three new restaurants will serve Snack Wraps for the first time at the Games. McDonald's 1,400 restaurants throughout Canada are offering two new treats for a limited time: S'mores Pie and Crème Brûlée Crunch McFlurry. (We hear Canadian figure skating champion Patrick Chan loves crème brûlée and is especially excited about the new McFlurry flavor!)

We're also continuing a tradition that began at the Beijing 2008 Summer Games: the McDonald's Champion Kids program, which gives children from around the world a once-in-a-lifetime opportunity to experience the Games firsthand. Twenty-seven kids from Canada, the U.S., and other winter-weather countries will get the full VIP treatment, attending Olympic Winter Games events, meeting athletes, visiting the Olympic Village, Vancouver, touring cultural sites, and more. They'll also be able to blog and send videos about their experiences back to their hometown news outlets as special youth correspondents.

Through longstanding traditions and new ones, McDonald's is proud to be serving athletes the food they love, continuing our commitment to children, and bringing another Olympic Games to life for our customers - which is really what it's all about.

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U.S. gold medal-winning freestyle skiier Hannah Kearney