Happy Meals Bring Ice Age: Dawn of the Dinosaurs to Life
At McDonald’s, our mission is to be our customers’ favorite place and way to eat. One of the many ways we try to fulfill this mission is to offer great food and a great experience for families through our Happy Meals.
The fun starts with the best movies, and this month we’re excited to bring you Ice Age: Dawn of the Dinosaurs. The third installment of this wildly popular franchise follows the sub-zero heroes in 3-D as they journey beneath the ice to an incredible world of dinosaurs. McDonald’s restaurants around the world are bringing this adventure to life in engaging and interactive ways.
Every Happy Meal experience starts with delicious, quality food. We recommend our Chicken McNuggets, Apple Dippers, and low-fat milk combination for a balanced meal that tastes great. You’ll notice we’re using the Ice Age characters to promote our fruit, veggie and milk options, because we believe in responsible communication with our Happy Meal customers.
To extend the fun and excitement, every Happy Meal toy comes with a special code that unlocks a cool surprise in McWorld, the McDonald’s virtual world at www.happymeal.com. Also in McWorld, you can chill with Sid the Sloth in a new Dinosaur Island, Dinostrailia, and play seven different Ice Age: Dawn of the Dinosaurs games.
And, if you happen to live in, or be visiting, the United Kingdom you can participate in offline games featuring Sid the Sloth. Or, in Australia and New Zealand, you can sip new Ice Age themed drinks like Fruit Fizz made with real fruit juice and sparkling water.
Enjoy the fun of Ice Age: Dawn of the Dinosaurs at McDonald’s, and come back for our next blockbuster Happy Meal. Ice Age: Dawn of the Dinosaurs is in theaters everywhere July 1st and is rated PG.
The McDonald's Ice Age Happy Meal promotion took place between June 2009 and August 2009. Specific dates varied by country.
