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Marketing and Advertising

  1. How can I get a U.S. Happy Meal toy that I missed?
  1. How do I find out what my Happy Meal toys or other USA collectibles are worth? 
  1. What are the rules for play and the time frame of your current promotional game in the U.S.?
  1. How do you choose the television programs that you sponsor in the U.S.?

 

  1. How can I get a U.S. Happy Meal toy that I missed?

Happy Meal toys and other McDonald’s premiums are distributed directly to our restaurants for in-store promotions. Toys and premiums are not available through the McDonald’s Home Office. You may want to contact the McDonald’s Collector’s Club at www.mcdclub.com for more information.

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  1. How do I find out what my Happy Meal toys or other USA collectibles are worth?

McDonald’s does not set a value for Happy Meal or other collectible items after they are sold at our restaurants. However, you may want to contact the McDonald’s Collector’s Club at www.mcdclub.com The McDonald’s Collector’s Club is an independent group that is not affiliated with McDonald’s Corporation. 

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  1. What are the rules for play and the time frame of your current promotional game in the U.S.?

For the most complete and up-to date information and Official Rules for our current promotion, please click on the link appearing on the first page of our web site. You will also find comprehensive information under the Havin’ Fun Section.

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  1. How do you choose the television programs that you sponsor in the U.S.?

The environment in which McDonald’s commercials appear is a highly important factor in our selection of media. We closely evaluate the content of the programs in which our television commercials appear and we strive to associate our advertising with entertaining, responsible programs. As an advertiser, however, our role is not to determine what a broadcaster should or should not air. The decision belongs to the broadcaster and, ultimately, to the individual viewer.

Before placing a commercial nationally, prime-time programs are previewed by a screening service. Following that process, the advertising agency reviews the screening reports and makes decisions regarding the placement of our commercials within a show.

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