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McDonald's® Brings MONOPOLY® Game, Big Cash Prizes to NBC Viewers with '$1 Million Dollar Dice Roll'McDonald’s® and NBC Universal announced an unprecedented partnership to promote the 2009 MONOPOLY® Game at McDonald’s new “$1 Million Dollar Dice Roll” on-air during the Network’s highly-anticipated Fall line-up, including “The Jay Leno Show,” “Sunday Night Football” and other primetime programs. For 29 consecutive days beginning October 6, NBC’s primetime talent will trigger a MONOPOLY Game at McDonald’s Dice Machine on behalf of McDonald’s customers vying for a chance to win either $10,000 or $1 million dollars. McDonald’s customers who enter the code found on their game stamps will get the chance to have the Monopoly dice rolled on their behalf on-air by logging on to www.playatmcd.com. One game player each day is guaranteed to land on “Chance” on the virtual game board, and will be the recipient of the on-air Monopoly Game at McDonald’s dice roll by NBC’s primetime personalities. If a double six is rolled, the player will win the $1 million dollar prize, while all other combinations will result in a guaranteed $10,000 prize.
Media Materials
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Media ContactsDanya Proud
Senior Manager, U.S. Media Relations
(630) 623-5063 Lesley Cerwin
NBC Entertainment
(818) 777-2888
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