1997 Annual Report

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  Table of Contents Front Cover and Page 5.pdf (366 Kb)

  Letter to Shareholders Pages 2-3.pdf (105 Kb)

  Performance at a Glance Inside Front Cover and Inside Gatefold.pdf (73 Kb)

  What's Been Happenin' Pages 6-7.pdf (291 Kb)

  Chief Financial Officer Answers Shareholder Questions Page 8.pdf (47 Kb)

  Creating and Managing Our Cycle of Success Pages 10-12, 14, 17.pdf (508 Kb)

  McDonald's Recipe for Success Page 14-15.pdf (842 Kb)

  Profiles Page 13, 16.pdf (296 Kb)

  Photo Spread Pages 18-19.pdf (435 Kb)

  Year in Review Pages 21-24, 26-30.pdf (791 Kb)

  Financial Review Pages 32-35, 37-44.pdf (147 Kb)

  Q&A with Some of Our Toughest Critics Page 48.pdf (72 Kb)

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