McDonald's 2009 Corporate Responsibility Report

  

The values we bring to the table

 

Safe, quality food. Affordability and convenience. A simple and enjoyable experience. Service you can count on…

 

This is our business. These are things we endeavor to offer, day in and day out.

 

Underlying everything we do is a foundation of values and a culture of doing the right thing. At the end of the day, responsible business is simply good business, and we’ve recognized that from the start.

 

Offering value is a complex endeavor, but value and responsibility are far from oppositional terms. We firmly believe that by running our business in the most efficient manner possible, we can achieve our business, brand and responsibility goals.

 

The basis for everything we do is a set of practical values that reflect how we approach achieving business success while also meeting our goal of using our size and scope to make a difference in the world.

 

Our values are not just words on a page or inspirational sentiments about who we strive to be. They underlie our everyday decision-making.

 

Take a look at the values we bring to the table:

 

MCDONALD’S VALUES

 

We place the customer experience at the core of all we do

Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at a great value. Our goal is Quality, Service, Cleanliness & Value for each and every customer, each and every time.

 

We are committed to our people

We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success.

 

We believe in the McDonald’s System

McDonald’s business model, depicted by the “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and the balance of interests among the three groups is key.

 

We operate our business ethically

Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible.

 

We give back to our communities

We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support Ronald McDonald House Charities, and leverage our size, scope and resources to help make the world a better place.

 

We grow our business profitably

McDonald’s is a publicly traded company. As such, we work to provide sustained profitable growth for our shareholders. This requires a continuing focus on our customers and the health of our system.

 

We strive continually to improve

We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation.