Putting Thirst First

Exploring the McDonald's Beverage Experience

It's Not Just About Coffee Anymore

It's hard to imagine a world without coffee houses. Societies of all kinds have for centuries used beverages as a focal point for social interaction. Surprised? McDonald's isn't. Take a look around: whether it's friendly banter over espresso at the local coffee house, or tea at Buckingham palace, people are drawn together all over the world by all sorts of beverages. This is human nature. It's how society operates.

In a world where global beverage consumption per year is estimated at $700 billion, McDonald's is using a unique and innovative strategy to capitalize on growing social demands. Given its reputation of quality, affordability, and convenience, McDonald's is leveraging all of its strengths to deliver consumers a "McCafe" experience and there's much more on the way.